Pxxxx Case Study: Could These Results Occur by Chance?
A worked statistical examination of a GEO provider's published case-study claim, using demonstration data and a pre-specified null model.
Subscribe to independent observations of AI visibility and recommendation rank, then give your GEO provider objective TDR metrics to improve.
Investigations, public methods and worked audits designed for brands, investors and journalists who need evidence they can trust.
A worked statistical examination of a GEO provider's published case-study claim, using demonstration data and a pre-specified null model.
Our public framework for measuring AI appearance rate and recommendation rank before and after a GEO engagement.
A redacted example showing the evidence, uncertainty and conclusions a brand receives from an independent effectiveness audit.
Initial documents serve as methodological proofs-of-concept. Production measurement programmes require verified client data.
For each subscribed brand, we define the target audience, markets, AI models and core metrics. We monitor continuously and version the prompt test set as our research identifies changes in audience behaviour, preserving comparability over time.
Specify the brand, target audience, markets, AI models, observation window and metrics before monitoring begins.
Track AI appearance rate and recommendation rank over time, versioning test prompts as audience behaviour evolves.
Check anomalies, uncertainty and trend reliability across repeated observations before reporting a change.
Investigation reports and provider research
Public methodology and measurement standards
Long-term GEO industry observations
Recurring AI appearance-rate observations
Recommendation-rank tracking across agreed models
Before/after trends with statistical uncertainty
Subscribe to recurring TDR observations of AI appearance rate and recommendation rank. Share these objective metrics with your GEO provider, so optimisation is accountable to data the provider does not control.
Explore Data SubscriptionsCurrent AI appearance and recommendation rank
Recurring observations across agreed models and markets
Changes over time with statistical uncertainty
Independent data for brand and provider teams
Subscribe to ongoing measurement of your brand across ChatGPT, Gemini, Claude, DeepSeek and more. Track TDR metrics over time and use them as the objective performance target for your GEO programme. Your provider can optimise against the indicators, but cannot grade or rewrite them. Independent audits remain available when needed.
Independent research for brands, investors and journalists who need GEO evidence without a commercial interest in the outcome.
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